Have you asked yourself these questions already? Questions like -
How actions that I am taking today will impact my results 3-6 months from now?
How I can serve people to become an authority in my market and how it will affect my business results?
What marketing forms I am going to use to achieve my goals this year?
Those are simple questions that require detailed answer, before you continue to work on your online business.
So, in this short blog post, I am going to reveal 3 most important forms of marketing for successful marketing campaigns in 2012.
#1 Make Your Marketing Campaigns Mobile
Now, I will not bore you with a bunch of statistics about mobile, because if you are using mobile phone yourself, you know that you want to check things online via phone. Well, at least I do.
Besides, if you look around you will see that people are constantly using their mobile phones – chatting, taking pictures, browsing through the Internet, socializing and so on. This clearly shows that mobile is where things are going.
Besides, here are two simple reason why YOU need to have a mobile optimized website for every site:
1.More traffic to your website
If your website is not mobile optimized, you are probably losing 7-10 percent of targeted traffic. Let me give you an example:
Let say you share your blog post or your video via social media sites – like Facebook, Twitter and YouTube. Somebody on their phone sees it and clicks that link – boom, if your website is not mobile optimized – you lose it.
Next, there is a lot of content syndication going on via different platforms. One of those is mobile apps. So, if your website is not mobile optimized, somebody who will click the RSS feed on their phone, will be taken to the standard website – again, you lose.
2. Higher search engine rankings for standard website
One of the key elements when it comes to results in search engines is bounce rate. If you have high bounce rate – over 50%, it will be very hard for you to get top spot rankings in Google.
Now, if you do not have a mobile optimized website, then all the traffic that is coming your way from mobile phones bounces back, and your website has high bounce rate.
So, if we go back to mobile campaigns, then I think one of the things you need to focus on is mobile apps.
This is a very hot topic right now. And you can hear quite a lot of success stories how people build million-dollar companies with simple mobile apps.
For the start, you can build the first app for your own website. All you need to do is to get approved in Apple Developer Program, and you can start to distribute it via iTunes store as well.
You may ask – what is my end result here? It is simple – you will have more traffic from mobile phone, more followers (exposure and authority) and more money via mobile app monetization.
#2 Your Number 1 Marketing Campaign – List Building
This is nothing new, but I want to make sure you hear it right now. You need to build a list. Period.
When it comes to list building most people just think about email marketing. But it is just one type of list.
How about targeted followers on Twitter, fans on your Facebook page or friends and subscribers to your YouTube channel. They all count. You just need to treat them differently as before.
Start to create content for all of these platforms on a regular basis (5-7 days a week) and start to interact with people (without sales pitches) and you will see massive change in your business in a very short time.
Also, I think that list building ALWAYS should be combined with your OWN product that you can sell. This is what will make you the most money right away. This is what will help you to build long-term business and grow it fast.
Finally, you need to make sure that all the content that you offer in exchange for email address (unless it is software), should be mobile ready. So, if you offer e-book or report, make sure people can read it on Kindle, Nook and other mobile devices.
#3 Marketing Campaign – Self-Publisher
Self-publishing is one of the easiest ways to build instant authority in your niche. Period.
Start with simple website where you can send people from your self-published books (the best would be to have a domain name with you first name and last name). Use the opt-in form or social media widgets to capture visitors and turn them to followers.
Next, just create books regarding the topic in your niche and publish it on Kindle. Offer some bonus to Kindle customers (for example, audio version of your book) to make a reason for people to visit your website.
Imagine, almost each person who will read your book will be interested to check out your website and to see what you are up to. So, basically, you get paid for getting traffic to your site. How does this sound?
Plan Your Marketing Campaigns
The purpose of this blog post was to trigger your mind to think how you can use these three marketing forms to grow your business in 2012.
You see, each of it consists of tens of different strategies. But, when you start to focus on one marketing form at a time, it will lead you to discover and master the method which is perfect fit for your business and will make you the most money in 2012.
But, if you continue to jump around like a chicken without a head and try to follow each shiny object that comes your way, then 2012 will be no different from any other years.
In fact, it will be even more difficult to experience a breakthrough and start to make consistent income online.
Start to build your marketing campaign of 2012 right away and make this your best year ever.